There are simple techniques you can use to improve your business book that has nothing to do with magic or intrigue. Use these tricks to motivate, engross, and inspire your readers. You know that magical feeling you get when you’re reading a book you can’t put down? The words draw you in and you’re lost in the pages. As you settle down to write your own book, you want your readers to have that same sensation, right? Excited, absorbed, and so engaged they’ll recommend your book to everyone they meet. But here’s the problem – you’re a business person, not an author. You can churn out blog posts when you need to, but crafting a whole book so it flows like a dream and persuades your readers to take action is something you’re struggling with. It’s not surprising. The only long-form writing most of us have done was our assigned essays at school so many years ago – and one big difference between those essays and your book is that your teacher had to read them. No one ha...
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